Many companies have developed a set of values to guide the actions and behavior of company personnel in conducting the company’s business and pursuing its strategic vision and mission. By values (or...
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The defining characteristic of a strategic vision is what it says about the company’s future strategic course—“the direction we are headed and the shape of our business in the future.” It is a...
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Source from book : Thompson, Arthur A., Margaret A. Peteraf, John E. Gamble and A.J. Strickland III. 2018. “Crafting and executing strategy : the quest for competitive advantage: concepts and
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